One of the characteristics which has been labeled onto the Volkswagen Beetle Convertible is the proclivity it has for being a car mostly for women. For years, we have seen these automobiles with their cute little bubble shaped bodies in a vast array of rainbow-ish colors; red, yellow, blue, green, orange, to name a few. And, of course, there was the period of time, during the re-birth of the beetle (2003-2010), where these lovely little cars would have a lovely little flower attached to the dash. All in the name of promoting its peace and love origins, yes, but also more for the women to gravitate towards.
This year, that all changed with the new 2013 Volkswagen Beetle Convertible and when this car was revealed In New York last spring it was jet black in color and immediately everyone, according to theglobeandmail.com noticed the new lower, wider, bolder, less bubble-like shape. According to VW’s design director, Klaus Bischoff, for this latest Beetle design: “We started from scratch. We wanted to give it a whole new character. We wanted to make a dynamic, sportier, more masculine car.”
So far, they have succeeded as latest numbers from the country of Canada show us it is a 50/50 split between men and women when it comes to purchasing the Beetle. Now, we certainly recognize those numbers might be a little skewed by the simple fact Canadian men are notorious for being more comfortable in their own skin as their American counterparts. But, the focus of the company is undeniable and the dialogue continues concerning the needed change. The New York Times, reporting on the big reveal of this new car, referred, “VW brand custodians could have called it ‘Not the New Beetle’ so eager were they to put the cutesy image of the previous model behind it.”
Volkswagen continues to motor forward as the largest car manufacturer in the world and the backbone of this momentum is the new Volkswagen Beetle. The company has gained enough resources to perform tactics such as slashing the sticker price of the convertible ($28,775 this year, versus the $29,175 price for the 2010 model, the last year the convertible was offered) while adding resources (Bluetooth, cruise control, 16-inch alloy wheels, heated front seats, a 50-50 folding rear seatback). And three engines are available, the 2.5 liter, the TDI Diesel, or the 2.0 liter Turbo which can get you from 0-60 in 6.8 seconds and driven by a 6-speed automatic transmission which can be shifted manually, if you so choose.